RocSearch - Indian Advertising Industry Dominated by Ten Agencies: Rocsearch Report

India, 11 October, 2007: RocSearch, a fast-growing, UK-based, business analysis and analytics firm, appear a address analytical the change in Indian bartering spends over the years.

The RocSearch abstraction begins with a actual overview of the Indian bartering industry and concludes with an angle on the industry. It includes a arbitrary of the issues faced by advertisers, such as, active the acquirement gap acquired by a ban on liquor and tobacco ads and application artistic talent.

The address looks at the trends and key drivers and their appulse on the industry and conducts a abundant alien and centralized abstraction of the Indian bartering industry aural the PEST and Porter frameworks.

The key allegation of the abstraction acknowledge that below-the-line (BTL) action is growing faster than above-the-line (ATL) advertising. The abstraction aswell highlights how blooming of TV channels has brought down the atom ante of alcove channels for advertisers.

The abstraction addendum that book and TV anatomy the two better media in agreement of bartering revenues. The allotment of radio and online bartering in the absolute bartering pie is growing at a amount faster than the industry advance amount (10-12%).

The address provides a arbitrary of operations and aggressive strategies of arch agencies, including JWT, O&M, and Lowe’s. It explores the aggressive landscape, currently absolute ten ascendant agencies.

India has been cited as an arising outsourcing hub for agreeable development and assembly because of its bargain advantage in artistic talent, able software and action skills, and multi-cultural compassionate of the artistic team.

For added details, attentive get in blow with our media contact:

Gayatri Ojha
Senior Associate – PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159

Corporate website: www.rocsearch.com

About RocSearch

RocSearch is a fast-growing, UK-India based able casework close accouterment analysis and analytics abutment casework to Research and Consulting firms, Brand & Marketing Communication firms, Investment Advisory firms and Corporates. It provides business, market, banking and arising markets analysis and analytics casework with a focus on fact-based botheration solving.

RocSearch helps abutment business development, applicant engagement, artefact development and anticipation administration initiatives of audience globally. Its India-based ability centre is able with a growing analyst aggregation able of accomplishing activating custom analysis requirements and adapting to client-specific processes.